Hi we're True

Nice to meet you

A content focused, results obsessed advertising agency, purpose-built for today’s customer journey.

We are both creators and digital/social amplifiers ensuring the narratives we create achieve a result, most often it is directly linked to sales.

Our amplification includes the entire digital ecosystem covering Social Advertising and Programmatic through to SEM and SEO. We are a direct response digital resource.

Flavour of the month

Petbarn's Naughty or Nice

What happens when you put a whole lot of dogs, cats and Christmas decorations together? To support Petbarn’s annual Holiday Gift Guide, we created a social media video for the Holiday Season. We developed a Naughty or Nice theme and let the animals go crazy in a studio for a day. High on the awwwwww factor. Definitely more nice than naughty, we think.

Watch our brand film

A True story

Meet a few of our mates

(Who just happen to be our clients)

CLIENT LOVE

True always brings fresh, original thinking to the table. The whole team is professional, efficient and most of all, fun. On set recently, tails were wagging (literally) and the process was so smooth. Great storytelling, and both the feedback and results were fantastic.

Emma Bottrill Brand Manager at Petbarn

True is one of those rare diamonds, an agency that is as passionate about your work as you are. Creativity and quality of their work is not compromised by timelines or budget. Our expectations have been exceeded time and time again with on brief and innovative work that truly connects with our audience.

Claudine Hall Head of Trade Marketing at Bauer Media

True was innovative, efficient and responsive – they went over and above to deliver our project in record time as we were on such a short deadline and accommodating to our many changes and requests.

Nedahl Stelio Editor of Goodfood.com.au at Fairfax Media

True are highly creative, exceptional at radio, and their experience has helped our brand not only look like a market leader, but stand out from our competitors and grow in sales volume by nearly 50%. I couldn't recommend their team highly enough!

Tim Redway NSW Sales & Marketing Manager at Clarendon Homes

Check out our blog

I WANT MY IGTV

We have lift-off of Instagram TV. Ambitious brands and savvy marketers, here’s what you need to know. What Is IGTV? IGTV is a new standalone vertical video app brought to you by…

Best Practices Are Bullsh**

Here’s a little secret about True: We hate “best practice”. Sure, they can be useful in some situations. For example, maybe you’re a Marketing Manager who’s been hiding under a rock for…

April Digital Hack: Dark Social

According to RadiumOne, over 80% of social sharing happens via Dark Social. Firstly, Dark Social is not some seedy version of Social like the Dark Web. If you were looking for that…

Words Matter

10 words or phrases to stop using in your marketing narratives. Let’s get real. The words we use to communicate with potential customers are the cornerstone of any marketing effort, be it…

Project Management in True style

The steps we take to make a brief bloom A Brand Storytelling Company is made up of many ‘moving parts’ so to speak; it’s a multi-department team of customer-facing CX specialists, design…

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