Best Practices Are Bullsh**

Here’s a little secret about True: We hate “best practice”. Sure, they can be useful in some situations. For example, maybe you’re a Marketing Manager who’s been hiding under a rock for…

April Digital Hack: Dark Social

According to RadiumOne, over 80% of social sharing happens via Dark Social. Firstly, Dark Social is not some seedy version of Social like the Dark Web. If you were looking for that…

Words Matter

10 words or phrases to stop using in your marketing narratives. Let’s get real. The words we use to communicate with potential customers are the cornerstone of any marketing effort, be it…

Project Management in True style

The steps we take to make a brief bloom A Brand Storytelling Company is made up of many ‘moving parts’ so to speak; it’s a multi-department team of customer-facing CX specialists, design…